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BRAND Kalyan Jewellers FORMAT AI Storyboard · TVC YEAR 2026 ROLE Direction · AI · Edit

A heritage
in 360°

Kalyan asked for a campaign that doesn't sell jewellery — it inherits it. A girl finds a golden bangle in temple ruins. Through it, she sees a sage, a vision, a future. Years later, she walks back as the bride. The bangle becomes the family. Same temple. Same gold. New generation.

16
Storyboard panels
4
Acts in the arc
8 d
Concept → board
100%
AI-directed
01 · The brief
Kalyan wanted a campaign that lives in the time before the wedding — the curiosity, the reverence, the small moment a child first understands what gold means in this family. Not transactional. Inheritance-grade.
02 · The idea
One bangle, two timelines. A young girl in ruins picks up the bangle her grandmother once wore. Through it she sees a sage, a temple, a version of the bride she will become. The image doesn't come from the storyboard — the storyboard is the image.
03 · Craft
Generated in panels of four — wide, medium, close, insert. Hand-tuned prompts for continuity of face, fabric, and the bangle. Each panel was treated like a real frame: lensed, lit, blocked, then exported camera-ready for the AI motion stage.

The storyboard.

Page 01 · DiscoveryStoryboard page 1 — the girl finds the bangle
Page 02 · The visionStoryboard page 2 — the sage appears in the bangle
Page 03 · The brideStoryboard page 3 — years later, she returns as the bride
Page 04 · The familyStoryboard page 4 — generations together at the temple

The arc.

ACT 01

The discovery

Sun-bleached stone. A child running. Dust. Her hand closes around something old. A bangle, half-buried.

ACT 02

The vision

She lifts the bangle to her eye. Through the gold ring she sees a temple, a sage, a blessing meant for someone she has not yet become.

ACT 03

The bride

Cut to years later. Same temple, lit for ceremony. Red bridal silk. The bangle on her wrist. She has grown into the vision.

ACT 04

The family

The procession steps out of the temple gates — three generations, one inheritance. The story passes forward. Hold for logo.

— behind the scenes

No crew. No location. No budget over-runs.

01 · CONCEPT

2 days

Brief synthesis, character lock, story beats, mood references all converged into a single direction.

02 · BOARD

4 days

16 frames generated, hand-tuned for face/fabric/jewellery continuity, sequenced for cut.

03 · DELIVERY

2 days

Camera-ready PDF, presentation deck, motion-ready frames packaged for next-stage video gen.